Cretacolor produce and merchandise a wide range of artists' materials and sell their products all over the world. The aim of this packaging relaunch was to define a consistent appearance and
functional structure for this extensive “universe” of Cretacolor's products.
It was important to find a consistent frame for all the different products, that works with their different packaging sizes, and still seperates the product ranges. Another challenge was to develope a functional and attractive design that includes five languages, as well as to create specific icons for artist's needs.
(Art direction and graphic design at “co2 - Advertising and Design Agency”)